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Now if that wasn’t enough and God knows when he finds the time but, Brendan Murdock, with co-author Gabriel Weil, has launched a book, The Modern Apothecary Cage The Elephant On Sept 5 2024 Madison Square Garden Raleigh NC Poster T-Shirt . The Modern Apothecary is about holistic health and happiness and uncovers 5 pillars of wellness, Sleep, Balance, Movement, Focus and Diet revealing how improving these areas can alleviate common concerns such as stress, poor gut health and insomnia. The book also spotlights today’s wellbeing “villains”, such as workplace anxiety or excessive screen time, and illustrates practices for optimising wellness. Brendan and Gabriel traverse the realms of wellbeing, from Jane Fonda’s 80s workouts to Madonna’s yoga influence and ancient Greek medicine. The book delves into the evolution of the apothecary trade, the history of sleep, and millennia- old Chinese recipes. Despite scientific leaps, it illuminates a timeless truth: our fundamental wellbeing needs, unchanged, persist through the ages.Brendan’s passion for sharing luxury self-care and proven wellbeing practices with a discerning audience, both in-store and beyond, is nothing short of inspiring.